Business Week has a cover story this month on how blogs will change your business. It’s a rather lengthy and unorthodox article choked full of fantastic information. It is written in a true blog style format, so their readers who don’t blog get the full effect. They use very strong language in […]

Bruce Lowry of Novell foresees blogs “completely replacing press releases within 10 years.�

Short answer “yes with a but,� long answer “no with an and.�

The argument goes like this: The Net has promoted transparency. Your press releases don’t just go to a targeted segment of the press; they also get posted to Yahoo! and […]