Writer Amanda Kooser wrote a great article back in 2002 about how blogs are transitioning from the personal space into the business space. She started with

Blogging. Kids are doing it. Your neighbor is doing it. Academicians are doing it. And now businesses are doing it, too. If you take “Web” and “log,” and put them together, you get a blog.

At its most basic, a blog is a frequently updated, timed and dated online journal with a good dose of links involved. That may not sound like much to get excited about, but it has gone beyond fad to become a full-fledged Internet phenomenon.

She points one key statement that summarizes blogs well.

The elements of interactivity, community and collaboration will be key as growing businesses adopt blogs for customer relations, advertising, promotion and even internal communications.

Amanda Kooser article; if you’re interested in learning how a business blog can enhance your business, contact Nebo Group

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