Burns said that corporate blogging has picked up over the past 6 months and with that comes a pick up in the use of RSS. Burns says that RSS is great for PR.

From press releases to event announcements and customer memos, syndicating content with RSS offers a way around spam filters and ensures that interested parties receive your company info.

Burns goes on to say that “If 2004 was the year of the Weblog, 2005 is the year of RSS.” He supports this through his five major points as to why RSS is the tool of the future

1. Avoid spam filters
2. Make journalists happy
3. Improve your Web traffic
4. Monitor your online reputation
5. It’s easy (even for a non-techie)

If RSS is something you’re trying to figure out, then I would suggest checking out Fergus Burns article on Top 5 Reasons to use RSS. If a Business Blog or the RSS methodology is something you could see helping your company’s PR efforts, contact Nebo Group.

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