Blogs are hot - fry an egg on the hot summer pavement hot. Blogs are growing at rate that is almost unconscionable.

According to the well-regarded Pew Internet Study, by the end of the year, 32 million Americans (27 percent of people online) were reading at least one blog regularly, and 8 million had started writing one or more. Figures gathered by the blogging site Technorati suggest that on average the number of blogs has been doubling every five months over the past year and a half and shows no sign of slowing down.

The trend is continuing to spin from personal into business - and Fred Hapgood agrees.. One of the greatest applications for a business blog is to become a resource for yourself, your company, your industry and more importantly, those looking at your industry. A business blog can serve as an effective tool for communicating your message to your customers whether they are internal or external. But equally as important, as your serving these people by helping them interpret how some change may be affecting their lives or business, there is a large group of people out there who are not your clients doing the same.

Like most of us, Falkow occasionally does searches for terms relevant to her own business to see where she stands in the results. As she wrote her blog, she found herself rising steadily in these listings; people entering terms associated with Internet marketing (”e-commerce,” “Web marketing” and so on) were increasingly likely to see Sally Falkow in the list of results.
…In the terms of the trade, Falkow was becoming an “influencer,” and entirely without help from the conventional media circuit. As sometimes happens, what had started out as a labor of love had ended up driving her career.

If becoming an influencer to your industry or customer is important to you then a business blog may be right for you. Contact Nebo Group today to get started.

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