Inc. published an article this week about the rise of business blogs and how they are taking the marketing world by storm. The article talked about the advantages that small businesses have for using blogs: cost effectiveness, ease of use and “a good way to be heard and stand apart from the […]

Online soapboxes becoming a force in corporate America

Run a Google search for ‘‘Dunkin’ Donuts'’ and the first three results take you to the Canton chain’s official web site, which extols the virtues of the company’s coffee and baked goods and promotes gift cards and franchise opportunities.

But type in ‘‘Dunkin’ Donuts blog'’ looking for an outside […]