So you’ve been seeing a lot in the news lately about blogs and how they are becoming more effective in the business space. You might think to yourself, “Huh, that’s pretty cool” and go on about your day. That is until one of two things happen. Your curiosity gets the better of you and you begin thinking about how blogging may help your business (or where blogs may be hurting your business currently) or your boss has the same curiosity but doesn’t have the time, so she farms it out to you.

Like many people exploring something new, you have a couple of basic questions. First what is it? And second, what can I do with it to help my business?

A blog is nothing more than a shorter form of the word Weblog, which is a website that is frequently updated and intended for general content consumption by a desired group of people. With that simple definition out of the way, you can now dig a little deeper.

The second question gets at the heart of the matter. Most people, if you’re like me, don’t care about how cool a product or service is, we only care about what the product or service will do for our business, our wallet or our family. A blog has to be purchased like any other product or service – it has to fill a need in order to really utilize its benefits otherwise it’s just more noise about or within your organization.

Most people agree with the fact the best implementation is one of corrective measures [filling today’s need] or one of proactive measures [identifying and filling tomorrow’s need]. The problem with this is that many business owners still could not connect their need with a blog filling it.

Nebo Group has taken on this challenge of helping to bridge that gap by creating a Blog Readiness Assessment (RA) engine which runs on an InKarios engine. The RA approach was taken from the Organization Impact Assessment (IA) approach designed by The Institute. This approach is the fastest, repeatable and most scalable way to creating impact within your organization through Business Blogging. Through the RA we are able to take a snapshot of your organization as a whole and statistically identify where the gaps exist between performance and importance on the 10 drivers of business impact (10P model). Up to this point we’re still in “soft consulting,” but the statistics on the organization allow us to turn the corner and begin mapping the gaps to into the benefits and then through a consultation we are able to turn the data into projects targeted at filling the business gaps.

This approach ensures that all aspects of your business are taken into account when a solution is provided. It gives you peace of mind in knowing a successful blogging initiative was identified, a successful team was identified and the success measures for determining how much impact the blog will have on your organization is put in place.

If you’re ready to take the next step and see how a blog can begin to fill the gaps within your business, give Nebo Group a call to set up a Blog Readiness Assessment at (312) 546-4280.

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