Measuring ROI On Corporate Blogs

Tuesday, July 26th, 2005 | Business Blogging

The Cubs had a long rain delay tonight, so I thought I’d read a few articles this evening so I felt like I did something productive while I waited for the game to start.

I came across an article written by Heidi Cohen about measuring ROI on blogs. This is an interesting subject […]

Nothing To Fear From Executive Blogging

Monday, July 25th, 2005 | Business Blogging, News

I’ve been having this ongoing dialogue with a good friend of mine who works for a premier marketing firm. He’s said that his organization is “talking with their customers about blogging.”

From what I can tell nothing other than talk though is really happening. With so many people talking about blogging these days, […]