Today I was thumbing through the latest Inc. and came across an article by Hillary Johnson on “Why she reads business blogs.” Being in the market space I thought I’d give her article a read.

She points out a lot of good information in her article. I’ve met with a lot of business owners who would say the following:

Most people think of blogs as public diaries kept by the kinds of egotists who make loud, inappropriate political comments at family barbecues or hog the discussion at book clubs, or wannabe journalists who post inflammatory stories with no fact-checking. And among the 20 million blogs that have been created to date, there certainly are plenty of those, and some are even good.

The cool things about Hillary’s article is that she shows just how practical a blog is to her daily routine and how the information shared there provides her a sense of “virtual community.”

It appears that she shares the same vision as Nebo Group does. A blog is a great tool for connecting people around a central idea. So the big question is “How do I get that central idea without wasting a lot of time and money?”

Without getting into too much of a sales pitch, Nebo Group has created a simple Blog Readiness Assessment that we’ve talked about before which helps an organization pinpoint the people and problems they want to speak with. It is a great tool for understanding how a blogging tool can be deployed within your organization to achieve lasting impact.

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