http://nebogroup.com/news/2005/08/05/corporate-america-leaps-into-the-blogoshpere/ Adventures in Business Consulting Thu, 16 Oct 2008 06:48:38 +0000 http://wordpress.org/?v=1.5 http://nebogroup.com/news/2005/08/05/corporate-america-leaps-into-the-blogoshpere/#comment-9 Sat, 06 Aug 2005 14:59:24 -0700 http://nebogroup.com/news/2005/08/05/corporate-america-leaps-into-the-blogoshpere/#comment-9 I agree with you that the ROI of a blog cannot be easily measured as is the case with other communications tools. How do you measure the ROI of a telephone? How do you measure the ROI of your email system? How do you measure the ROI of a corporate web site? Try and imagine a buisiness without one of these tools today and I would say it's much more about efficiencies and cost-savings than immediate and positive return. I agree with you that the ROI of a blog cannot be easily measured as is the case with other communications tools. How do you measure the ROI of a telephone? How do you measure the ROI of your email system? How do you measure the ROI of a corporate web site? Try and imagine a buisiness without one of these tools today and I would say it’s much more about efficiencies and cost-savings than immediate and positive return.

]]> http://nebogroup.com/news/2005/08/05/corporate-america-leaps-into-the-blogoshpere/#comment-10 Sat, 06 Aug 2005 14:59:58 -0700 http://nebogroup.com/news/2005/08/05/corporate-america-leaps-into-the-blogoshpere/#comment-10 It's the Oakland "Tribune" by the way. It’s the Oakland “Tribune” by the way.

]]> http://nebogroup.com/news/2005/08/05/corporate-america-leaps-into-the-blogoshpere/#comment-11 Mon, 08 Aug 2005 23:19:32 -0700 http://nebogroup.com/news/2005/08/05/corporate-america-leaps-into-the-blogoshpere/#comment-11 Boeing rapidly corrected thier blogging and are it's very successful for them. There was nothing ROI about it. They put it up, listened, updated it, listening some more, updated it more, and so on. I hear what you're saying, but at the same time, the beauty of blogging is that you put it up there and try it out. It's not a regular site, a big corporate redesign or branding effort. It's just a blog. What's remarkable about Boeing is how fast they adapted to the blogosphere. Boeing rapidly corrected thier blogging and are it’s very successful for them. There was nothing ROI about it. They put it up, listened, updated it, listening some more, updated it more, and so on. I hear what you’re saying, but at the same time, the beauty of blogging is that you put it up there and try it out. It’s not a regular site, a big corporate redesign or branding effort. It’s just a blog. What’s remarkable about Boeing is how fast they adapted to the blogosphere.

]]>