Now here is a guy who gets what business blogging is about. We all know that a business blog must have a central theme and a core audience that it must target. This is what transcends it from a “personal journal” to a valuable resource for businesses to be communicating through.

Tris Hursey writes:

I hate it when I get behind in my blogging! Steve wrote an awesome post about the fuss being made about the numbers of blog readers on the Internet - Micro Persuasion - Don’t Measure Blog Readership, Measure Influence - and that is it’s the shear volume but who is influenced. Hey if you only have 100 readers of your finance blog and several are leading financial journalists and they like you, who freakin’ cares if it’s only 100! You’re influencing the influencers.

There are a number of companies out there right now who don’t understand the importance of the blogging medium. They are doing one of two things: not blogging at all or blogging about this, that and the other – and then they don’t understand why no one is reading it or why they are getting beat up in the blogoshpere. If you’re really interested in this, that or the other, read my personal blog. You and my mom might be the only who care about it!

On the other hand though, if you have a product or service valuable to the public then there are key users out there who have influence in certain spheres and it’s important to reach these people and give them an opportunity to share their voice – good or bad. Tris Hursey is completely right by noting that blogs are designed in the business sphere to influence and I would add get to know your customers better.

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