Increasing Impact
We thrive on building business impact at the intersection of Marketing & Technology.
Although our work ranges widely from client to client, solutions typically include web development, business blogging, online advertising, and buzz marketing.
But our ultimate deliverable is not a web site, a blog, or an online marketing campaign. We deliver business impact.
And although our focus is on marketing and technology initiatives, we must consider the effects these solutions have on the rest of your operating model. We believe in holistic consulting. Not the subjective touchy-feely “soft consulting” you might have come across, but hard facts, data-driven, consulting that acknowledges that an organization is most effective when every action in alignment with the purpose of the organization. Every initiative will affect the entire operating model in some way, and planning for successful integration into it is essential for long term success.
How we work
We work in a cyclical process called the i4 Methodology ™. We start by identifying, measuring, and prioritizing business opportunities according to the level of current and desired impact. Next, we innovate data-driven strategies to increase the impact. Then we plan and invest the appropriate time and resources necessary for success. And ultimately integrate the solution while bringing alignment and cohesion where the initiative effects the rest of the organization. And then we start the whole process over again… Measuring impact and identify where gaps are hindering further impact.
Our core solutions
This list is certainly not exhaustive, but it focuses in on what people usually come to us for.
Supporting roles
More often than not our core solutions are assisted by one or more of the following:
- Market Strategy
- Corporate Identity
- Corporate Communication Design
- Graphic Design
- Database Architecture & Integration
- Technology Strategy
- Content Management Systems
- Legitimate Search Engine Optimization
- eCommerce
