Web Design & Development
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What makes a web site successful? Sure, it is important to have a great design. But it is even more important to provide a great experience that makes your customer’s life a little easier. In order to build this experience, we put your customers at the center of your online offering while, at the same time, making it easy for them to accomplish what you want them to do.
In order to get inside the head of your customer, we create “personas� to represent your targeted customer segments. We even give each persona a name, such as Bob. We constantly ask ourselves, “What would Bob want to do at abc.com?� Of course it is a much more complex than this, but the personas really help us stay focused on what is important…your customer.
We will also work with you to balance customer needs and business requirements. In the early internet years, some companies were so good at focusing on their customers, they forgot about their business. (Remember Kozmo.com and webvan?) It is critical that every web site has defined business objectives and a measurable Return on Investment (ROI). In order to get momentum within your company, we typically create a phased development schedule based on a prioritization matrix so you can see results quickly.
Great web sites are designed at the intersection of what customers are trying to accomplish, what you want them to do and your overall brand message. Based on understanding and analyzing these three factors, the right technologies can be selected and implemented.
Since your business is constantly changing and evolving, your web site should too. We believe web development is an ongoing, iterative process that should be constantly changing based on new information about your customers, marketplace or product offerings. Once we have a thorough understanding of these elements, the information architecture falls into place.
